“Good creatives improve CPI and increase ROAS.

It was the creatives targeted at different countries and audience that made gameduo’s growth possible.”

“The most important thing to note is that the developer’s eye is not the same as the users’.

We use A/B tests to fill the gap.

Accumulated test results led to the J-shaped curve growth.”

“It’s not mere translation.

The point is in the deep understanding of the game plus the ever-changing trend of the language.

We hit the audience globally through localization that embraced different people with different languages, and yet with one meaning.”